Ostomy 101 Inc.
Ostomy 101 Inc. is a nonprofit organization utilizing unique strategies to connect and engage with ostomy patients, caregivers, clinicians, and hospitals.
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Our diversified approach and nonprofit status help bridge the gap between consumers and providers.
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We believe every patient deserves access to the information, resources, services, and products they need to live successfully with an ostomy.
Zeroing In On Ostomy Consumers
Used in 50 countries in 27 languages (at no cost)
200+ US hospitals utilize Ostomy 101 Inc. classes and resources
70% of new users are NEW Ostomates
8,000+ Ostomy Related Medical Subscribers/Followers
Included in WOCNCB Curriculum & WCEI
Active in 22 WOC Nurse and Home Health Groups
Hosts/Promotes 300+ free ostomy events and webinars per year
18K-25K avg. page views per month (all platforms)
Email Marketing Avg: 49-51% open rate, 4-6% CR
Utilizing Ostomy 101 classes and resources has been shown to reduce staff and clinic workload and improve patient success.
This serves to strengthen our relationships with clinicians, hospitals, rehabilitation facilities, and home health agencies.
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Ostomy 101's collaborative relationships sidestep traditional limitations and allow ostomy consumers to discover and easily connect with providers of their choice.
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(Ostomy 101 Inc. does not collect, share, or sell user information).
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How Ostomy 101 Inc. connects with PATIENTS
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Everything in 1-Place
Ostomy 101 Inc. is a comprehensive, nonprofit, vendor-neutral ostomy resource where patients can view, compare, and connect with providers, products, and services. Thousands of patients, caregivers, and clinicians visit Ostomy 101 Inc.’s comprehensive resources to discover and connect with providers. Surveys indicate that Ostomy 101 is recognized as a comprehensive ostomy resource, and it's a key reason why patients, clinicians, and hospitals utilize it.
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Instant Connection & Empowerment
Ostomy 101 Inc. empowers patients by providing access and instant connection to multiple providers through hyperlinks and click-to-dial phone numbers, opening a gateway from patients to providers. In a recent survey, patients said "finding the right ostomy products for me" is one of their biggest challenges. Ostomy 101 strives to bridge this gap and make it easier for patients to find the products and services they need and deserve.​
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New Patients
70% of Ostomy 101 Inc. new users are new Ostomates searching for information and support. Over 200 hospitals in the United States utilize Ostomy 101 Inc. classes and resources during preoperative visits, discharge, and follow-up appointments, which has been shown to reduce clinic visits, readmissions, and emergency department visits and improve patient adjustment.
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Why Ostomy 101 Inc. resources are needed and utilized:
42% of ostomy patients in the US are readmitted to the hospital within 120 days of surgery.
1 in 5 ostomy patients visit ED within 120 days of surgery
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Consistent Engagement
Patients stay connected to stay informed. Ostomy 101 engages users through our nationwide events calendar, social media, focus groups, surveys, product trials, and monthly digital newsletters. Ostomy 101 averaged 75-100 new email subscribers per month.
2024​ Email Subscribers: 41% Ostomy Patients, 51% Ostomy Related Clinicians, 8% Other.
Email open rate between 47%-51%. Roughly 6% of openers clicked a hyperlink to supporter websites.
Exclusive Calendar of Ostomy Events
Ostomy 101 Inc. maintains the only nationwide calendar of ostomy support meetings and free educational webinars. Ostomy 101 consistently connects with patients, group leaders, advocates, influencers, clinicians, and hospitals to maintain our exclusive calendar. In 2024, Ostomy 101 hosted and promoted over 300 free ostomy-related events.
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Focus Groups & Trials
Ostomy 101 Inc. maintains a database of patients and clinicians who voluntarily participate in ostomy-related focus groups and surveys to improve the future of ostomy products, care, and services.
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to become a supporter
Gateways for Consumer Connection
Utilizing Ostomy 101 classes and resources has been shown to reduce staff and clinic workload and improve patient success, strengthening our collaborative relationships with hospitals, rehabilitation facilities, and home health agencies.
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Ostomy 101 Inc.'s innovative approach
opens a gateway for ostomy consumers to discover and connect with providers.
How Ostomy 101 connects with CLINICIANS AND HOSPITALS
8,000+ Ostomy-related medical professionals subscribe/follow Ostomy 101 Inc. (Physicians, Surgeons, WOC Nurses, Ostomy Management Specialists, Case Managers, and Home Health). 48% of Ostomy 101 email subscribers are clinicians.
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Access and Success Hospitals
200+ hospitals in the United States utilize Ostomy 101 Inc. classes, resources, and educational tools as a central part of pre and post-operative patient teaching. Ostomy 101 is a cost-effective way to empower patients, support clinicians, and reduce readmissions and emergency department visits. Utilizing Ostomy 101 Inc. resources has been shown to reduce staff and clinic workload and improve patient success, further strengthening our hospital relationships. Our nonprofit, vendor-neutral status helps to sidestep traditional limitations and open the door for ostomy consumers to discover and connect with the providers of their choice.
* Ostomy 101 does not share or sell consumer data.
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Clinician Support
Ostomy 101 Inc. free, nonprofit clinical resources and videos are used by hospitals, home health, and rehabilitation facilities to support clinicians with limited ostomy training, triage, and empower ostomy patients, further solidifying our relationships and optimizing patients' success.
Everything in 1 Place
Busy clinicians use Ostomy 101 Inc. as a tool to access multiple provider resources, samples, and helplines. Surveys indicate that Ostomy101 is recognized as a comprehensive ostomy resource, and it's a key reason why patients, clinicians, and hospitals utilize it.
​Product Tests & Trials
Ostomy 101 Inc. maintains relationships with clinicians from hospitals across the US who are interested in trialing new ostomy products and services.
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